Design Thinking

No matter the challenge - be it more commercial or in a research context - my approach firstly revolves around defining the problem. Whether working alone or in a team, observation and communication takes center stage and can discern what people really do as opposed to what you are told that they do. Involving oneself in the process, product and experience is fundamental. Therefore, my approach to products and innovation relies on understanding end-user goals through continuously defining, ideating, prototyping, testing and facilitating the knowledge of the whole team. Typical UX methods in Design Thinking processes include: User Research, A/B Testing, Wireframes, Usability Testing, Benchmarking, Personas, Content Analysis, Experience Maps, Competitive Analysis, Red Routes etc.


In order to resolve usability issues and reveal areas in need of improvement, I apply thorough prototype testing prior to launch. Once a product idea or a design assumption meets the hands of real users, insights into how the product will have to be shaped becomes clear. When going back and adjusting initial assumptions, I tend to focus on areas such as mental models, interactivity and representation. I approach this with sketch/craft/invision, framer, principle or with various lo-fi mockup tools depending on the situation.

User Personas

An important part of my UX approach integrates personas, preferably from field studies, guerilla testing or existing data, but proto-personas can also be applied. Personas are a way to create models, to summarize and to communicate research about people to everyone in the team. They are depicted as a specific person but is never a real individual, as actually designing for the average person yields designs usable to no one. Rather, it is synthesized from observations of many people and represents a significant portion of people in the real world and enables me and the team to focus on a manageable and memorable cast of guidelines and characters. As such, they aid in creating various designs for different kinds of people and to design for a specific somebody, rather than a generic average.


I'm currently in the process of giving a more thorough overview of my design approach and projects I've been involved in regarding research and design.




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